Communication, Marketing and Social Media

Kursinhalte
The course will introduce participants to social and behavioural communication and change principles, as well as to social marketing approaches in LMICs in practice. Aspects of health communication in classic media and in digital and social media will be discussed.

Zielpublikum
- All who (aspire to) work in the area of international cooperation for public health at all levels - (Future) leaders and managers addressing the need to link strong business management expertise and sound education in public health

Qualifikationen
Participants with a first professional qualification have at least 2 years of professional experience and demonstrate sufficient English language skills (see Swiss TPH website)

Anmerkungen
The course is part of the MBA International Health Management

Please apply via the Swiss TPH website. This is a hybrid course. Online participation is possible, but onsite participation is encouraged.

Frau Evelyne Brodmann