16.04.2024 - 18.04.2024International Barcelona Convention Center, 11-14 Plaça de Willy Brandt, 08019 Barcelona, Catalunya, Spain
Time: 9:00 am to 5:00 pm
Conference themes Pharma's role within the healthcare system is weakening. Increased demand, economic strains, suffocating regulatory change and a widening access gap is impacting future pipelines and commercial innovations reaching patients.
Internally, siloed functions too often compete instead of complementing each other. Failing to rally behind a common purpose and secure a future where better medicines and an aligned value proposition reaches our patients, payers, policy makers, HTAs and customers.
