Oryx Gaming has expanded its reach into the regulated market by launching the BetCity.nl online sportsbook brand through a "turnkey agreement" with Dutch operator BetEnt, one of ten operators to receive an online gambling license from the Dutch Gambling Authority, Kansspelautoriteit (KSA).
According to bedste online casino as part of the partnership, Bragg Gaming Group (NASDAQ: BRAG) will provide BetEnt, which is the online division of Dutch land-based operator Casino City, with a complete solution that includes a player account management (PAM) platform and an extensive content library.
Promising partnership:
Appreciating the company's new partner, Melvin Bostelaar, CEO of BetCity, said...
"With ORYX, we have found a company with high standards and a solid reputation for compliance, player protection and commercial support. The ORYX platform was one of the first to be fully certified in the Netherlands and met all of our technical requirements."
"The ORYX organization has the necessary experience, values and strengths to support our new venture. Through this partnership, we were able to launch with a comprehensive and competitive offering, and together we hope to make a positive contribution to the Dutch online gaming market."
Benefits of the partnership:
BetCity.nl is powered by Oryx PAM and offers popular games from Armenian studio Peter & Sons, German game developer Gamomat as well as Oryx's own studios. Moreover, Oryx Hub provides a library of more than 10,000 aggregated casino games with extensive content from industry-leading suppliers such as Stakelogic and Sweden's NetEnt.
In addition, Oryx's state-of-the-art Fuze gamification and engagement platform, which works with each of the vendors on Oryx Hub, offers a suite of tools including tournaments with live leaderboards, free rounds, challenges, missions, secret jackpots, achievements, promotional push notifications, opt-in tournaments and a recommendation system.
Oryx PAM offers an extensive suite of proprietary tools that includes data services, customer relationship management (CRM) and promotions, bonuses and rewards, rules systems, cheats, compliance, analytics, reporting and a content management system (CMS) in addition to player management and payments.
Moreover, the leading off-the-shelf solutions provider will also provide its localized managed services that will provide BetCity.nl with full marketing, anti-money laundering (AML) and payment services management.
Prime Position:
Also commenting on the alliance, Chris Looney, chief commercial officer of Bragg Gaming, said in company news
"We congratulate BetEnt for being one of the first of only ten operators to be licensed in the newly regulated market in the Netherlands, and we are thrilled to partner with them on this journey. Casino City is a well-known name in the land-based casino sector, and we look forward to building on our successful entry into the market with their online brand BetCity.nl."
The CEO said they see "great potential" in the Dutch online casino market and are "in an excellent position to provide local operators with proven, high-quality products and content."
Casino City, an established brand in the Netherlands, has been responsible for land-based casino operations in Amsterdam since 1974 and currently operates five facilities in the capital. The operator has a strong working relationship with Dutch sports publishers and, according to a press release, expects cross-selling opportunities from sports betting to iGaming as the market develops.
Certification and debut:
In preparation for the launch of the Dutch online marketplace on Oct. 1, 2021, Bragg's Oryx Gaming received local certification for its iGaming Platform and RGS in late August. In preparation for the launch, the vendor began working with land-based operator Holland Casino in the Netherlands in October for its new online establishment hollandcasino.nl.
You may also like this article: SOFTSWISS Sportsbook updates online betting solution with Freebet Booster bonus feature
