SBC Digital Africa will present in-depth analysis of the betting and gaming industry


This month's SBC Digital Africa Conference & Exhibition will present an in-depth analysis of the many new opportunities for the betting and gaming industry on the continent, as well as developments affecting the growth of established markets.

The second edition of the online event will take place March 30-31, when an audience of 1,500 industry professionals, including senior operators, gaming industry regulators and lawyers, platform and game providers, affiliates and marketing professionals, and payments experts, will gather to network, share ideas and do business.

 According to information from the best betting sites kenya reported that The central feature of the event will be a conference where more than 60 speakers-experts with experience in Africa will share their views and ideas. The full lineup of speakers will be announced shortly.

The first day's program includes the Established South Africa track, which will explore what jurisdictions across the continent can learn from the country's gaming market and the many challenges faced by operators in the Rainbow Country. This track will include sessions on the development of safe gambling regulations, next steps for brick-and-mortar and conventional casinos, the future of live casino gaming regulation, and the future of lotteries following recent allegations of fraud.

The second track of the first day is "East African Opportunities," which will discuss the implications of the virtual gaming tax in Tanzania, the changing ecosystem of the betting industry in Kenya following amendments to the betting tax regime, and recent developments in the Ugandan market.

The second day will focus on developing countries in West Africa, including a discussion that will look at the reasons for the popularity of betting among the 18-40 year old demographic in Nigeria and the associated responsibilities for player protection. Subsequent sessions will examine whether operators have fully identified the opportunities that Ghana's economic growth has created and how the industry can unlock the gambling market in Côte d'Ivoire.

SBC Digital Africa's fourth track, Payments and Players, will shed light on some of the practical issues involved in running a successful betting business in Africa. It will discuss the role of retail betting outlets in local communities, the future of VIP marketing, and assessing whether mobile money is really the best payment option for both players and online operators.

Rasmus Soymark, founder and CEO of SBC, said: "Africa is home to a number of markets that offer great opportunities for the betting and gaming industry, but the situation in these territories is changing rapidly and it is difficult to find reliable information about the latest developments and what they mean for operators and suppliers.

"SBC Digital Africa is a chance for companies already operating in African markets and those targeting this continent as the next phase of their growth plans to access this information, as well as practical insights from some of the most experienced and influential figures in the industry."

Away from the virtual conference rooms, delegates will be able to see the latest innovations from sportsbook, casino and payment vendors in an interactive product demonstration area, and join networking roundtables to network with fellow delegates with common business interests.

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