Communication, Marketing and Social Media
Schweizerisches Tropen- und Public Health-Institut (Swiss TPH) - Swiss Tropical and Public Health Institute (Swiss TPH) / Education & Training
07.04.2025 - 20.06.2025 Kreuzstrasse 2, 4123 Allschwil, Schweiz
Prep phase: 07 April – 02 May 2025
Hybrid face-to-face week: 05 – 09 May 2025
Post phase: 12 May – 20 June 2025
Bewerbungsfrist:March 31st 2025
Kursinhalte
The course will introduce participants to social and behavioural communication and change principles, as well as to social marketing approaches in LMICs in practice. Aspects of health communication in classic media and in digital and social media will be discussed.
The course will introduce participants to social and behavioural communication and change principles, as well as to social marketing approaches in LMICs in practice. Aspects of health communication in classic media and in digital and social media will be discussed.
Zielpublikum
- All who (aspire to) work in the area of international cooperation for public health at all levels - (Future) leaders and managers addressing the need to link strong business management expertise and sound education in public health
- All who (aspire to) work in the area of international cooperation for public health at all levels - (Future) leaders and managers addressing the need to link strong business management expertise and sound education in public health
Qualifikationen
Participants with a first professional qualification have at least 2 years of professional experience and demonstrate sufficient English language skills (see Swiss TPH website)
Participants with a first professional qualification have at least 2 years of professional experience and demonstrate sufficient English language skills (see Swiss TPH website)
Anmerkungen
The course is part of the MBA International Health Management
The course is part of the MBA International Health Management
Anfragen und Anmeldung:
Please apply via the Swiss TPH website.
This is a hybrid course. Online participation is possible, but onsite participation is encouraged.
Frau Evelyne Brodmann
Führung / Leitung, Gesundheitspädagogik / Health Professions Education, Informationstechnologie, Krankenhausmanagement und Organisation, Public Health
Art des Abschlusses
Abschluss-Zertifikat
Abschluss-Zertifikat
Kursform
Fernstudium
Fernstudium
Sprache
Englisch
Englisch
Credit Points
6 ECTS - Points
6 ECTS - Points
Kosten
CHF 3.450,00
(Reduced fee for MBA-IHM students tropEd students and students enrolled in a SSPH+ professional postgraduate Master or PhD programme)
CHF 3.450,00
(Reduced fee for MBA-IHM students tropEd students and students enrolled in a SSPH+ professional postgraduate Master or PhD programme)
Veranstalter Kontakt
Kreuzstrasse 2
4123 Allschwil
Schweiz
Kreuzstrasse 2
4123 Allschwil
Schweiz
"GOING INTERNATIONAL fördert den Zugang zu Aus-, Fort- und Weiterbildung, unabhängig von sozialen, geographischen und nationalen Grenzen."
